LAND ROVER COMPANY SUCCESS STORY

LAND ROVER CAR is one of the biggest LUXURY OFFROADING CAR in the world today and because of its STYLE AND TECHNOLOGY AND LUXURY reasons it is unique in the whole world. It has become an identity. The starting of LAND ROVER CAR happened in LONDON CITY and during the starting of LAND ROVER it manufactured its own CYCLE and the name of the THAT CYCLE was ROVER and during the time ROVER shifted from its own CYCLE to MOTOR CYCLE and it did not have much knowledge about manufacturing MOTOR CYCLE. Due to this ROVER COMPANY started going into LOSS, FINALLY LAYLAND THE COMPANY had bought the ROVER COMPANY and seeing the trend BRITISH LAYLAND COMPANY launched the LAND ROVER JEEP in the market which became the most demanding SUV at that time LAND ROVER and then changed the name of this ROVER COMPANY to LAND ROVER and today LAND ROVER COMPANY itself is manufacturing our most famous car RANGE ROVER, LAND ROVER
And I am going to tell you from the starting how the LAND ROVER COMPANY was upgraded

HIGLIGHTS OF LAND ROVER COMPANY

LAND ROVER FOUNDED IN	1978
FOUNDER	MAURICE WILKS
INDUSTRY TYPE	MULTINATIONAL AUTOMOBILE MANUFACTURER
EMPOLOYEES IN LAND ROVER COMPANY	AROUND 39,787 EMPOLOYEES IN JLR COMPANY
WHICH COUNTRY BRAND IS LAND ROVER COMPANY	ENGLAND
WHO IS OWN THE LAND ROVER COMPANY CURRENTLY	TATA,S MOTORS GROUP
IN HOW MANY COUNTRIES ARE LAND ROVER AVILIABLE	127 COUNTRIES
CURRENT CEO OF LAND ROVER COMPANY	ANDRIAN MARDELL
NET-WORTH OF LAND ROVER COMPANY	2.7 BILLION DOLLAR
OFFICAL WEBSITE OF LAND ROVER COMPANY	https://www.landrover.com/market-selector/index.html
CONTECT US	03705000500

INTRODUCTION

This story starts 150 years ago from today, John KEMP STARLEY was born on 14th December 1854 in LONDON CITY, ENGLAND and when John KEMP STARLEY whose childhood was spent in LONDON CITY he used to be very interested in engineering that time and John KEMO STARLEY had a very brilliant mind set and when he was 18 years old, he shifted to work in a city named COVENTRY, ENGLAND and the UNCLE of JOHN KEMO STARLEY was very big CYCLE INVENTOR WAS THE US TIME AND JAMES STARLEY ALSO GOT THE WORD OF FATHER OF CYCLE AT THAT TIME, BY WHICH HE WAS MORE FAMOUS AND HE USED TO WORK WITH JAMES AND HE STARLEY WAS LEARNING CYCLE MANUFACTURE WORK FROM HIS OWN UNCLE AND HE STOPPED EXPORT OF CYCLE IN A FEW YEARS

HISTORY OF LAND ROVER COMPANY

John KEMP STARLEY had been working with his UNCLE for 5 years, then he worked with a cyclist whose name was William Sutton and John KEMP STARLEY was under the name of William Sutton who opened a own company in 1877 and who used his sir name and kept the name of his company STALEY & SUTTON and John became an exporter of cycle manufacturing, due to this he started manufacturing cycle in his company and also developed tricycle and what is the point This is why John used to sell his cycle or tricycle under the name of Rover

EXAMPLE THAT MOUNTAIN DEW IS THE BRAND OF PEPSI BUT WAS MOUNTAIN DEW DOES NOT SELL MOUNTAIN DEW UNDER THE NAME OF PEPSI. USING THIS FORMULA, JOHN SELLS HIS CYCLE UNDER THE NAME OF ROVER. THAT I WAS SUCH A THOUGHTFULNESS THAT I CAN MAKE MY CYCLE DIFFERENT. FOR THIS REASON, HE MANUFACTURES NEW MODEL CYCLE IN THE MARKET WHICH IS QUITE EASY TO CHANGE AND WHICH KEEP IMPORTANT ABOUT SAFETY AND JUST LIKE JOHN’S CYCLE COMPANY, HE SAW THAT HE HAD TO RUN SUCCESSFULLY He completed it with his hard work and then John manufactured the ROVER SAFETY CYCLE in 1888 which used to run with a chain of same size of 2 wheels and in the US time John’s cycle became so famous in whole England that one of the cycle machines of England named John had the ROVER HAS SET THE FASHION OF THE WORLD in his machine. In the US time John manufactured the ROVER COMPANY which was the manufacturer of MAXINE and it became even more famous

And those KEKARAN LOHN had changed the name of their CYCLE COMPANY from STALEY & SUTTON to ROVER COMPANY by getting an OFFICIAL ANNOUNCEMENT And John’s CYCLE BUSINESS was running very well And John’s BUSINESS was in AUTO mode And John wanted to expand his BUSINESS in other sectors. For this reason John in 1899 REAUGEOT AUTOMOBILE COMPANY thought of starting his BIKE BUSINESS together And then he used to join an aggregate with PEUGEOT AUTOMOBILE COMPANY And the first PEUGEOT We used to assemble the bikes of the automobile company and sell them in London and 2 years after starting the bike business, John died in 1991, John’s age at that time was 46 years.

And when John died, then John’s company was taken over by an entrepreneur Harry John Lawson who was also a cycle manufacturer and a business man. Then Harry made the ROVER COMPANY a very successful company. By using his strategy, after that Harry followed the trend and started manufacturing cars from bikes. Now the ROVER COMPANY used to manufacture cycle, bike and car itself. And during that time ROVER COMPANY was the biggest company for its cycle, it was known to us. TIME-PE

And when Harry wanted to make his car unique, in 1930 he hired a chief engineer named MORRICK SUZIC, which changed the history of the company. MORICK SUZIC got inspired from a Jeep car and started designing the LAND ROVER car. And in a few months the LAND ROVER car was completed and in 1948 the LAND ROVER company was launched to sell it in the market and people saw the LAND ROVER car and it became very famous. So it became very famous because of the built quality of the LAND ROVER car and for its good looking and off roading. At that time the LAND ROVER car was launched in the world famous show AMSTERDAM MOTOR SHOW. And during that time the price of the car became very high due to the popularity of the car. And the customers had to keep waiting for many months to buy the LAND ROVER car. And due to the demand, LAND ROVER series also had to be made.

LAND ROVER CAR was becoming very famous globally and was generating good profit, but in 1966 the British government forced it to join hands with BRITISH LEYLAND and under pressure from the government a board of directors had to accept this and then LAND ROVER COMPANY was run under the hands of BRITISH LEYLAND COMPANY and this is the time when the days after LAND ROVER COMPANY started and now LAND ROVER COMPANY was not able to do its research independently due to which the quality of LAND ROVER car increased PERFORMANCE IS GETTING DOWN AND THE NAME OF LAND ROVER IS GETTING KILLED IN THE MARKET

And facing the constant loss of LAND ROVER, BRITISH LEYLAND COMPANY sells LAND ROVER to FORD CAR COMPANY for 2.5 BILLION DOLLAR and Ford never manufactured a LUXURY car, because of this LAND ROVER is incurring loss even after coming to Ford and facing the constant loss, Ford takes the decision to sell LAND ROVER and one JAGUAR car

AND TATA MOTORS CAR COMPANY buys LAND ROVER and JAGUAR CARS from FORD for 2.3 BILLION DOLLAR AND FORD bought them from BRITISH LEYLAND for 2.5 BILLION DOLLAR BUT WHO USED IT WITH A LOSS OF 2.3 BILLION DOLLAR AND WHEN FORD SELLS THE CARS IT WAS SHOULD HAVE A CASH MANAGEMENT SYSTEM FOR LAND ROVER and JAGUAR CARS

• And then Tata Motors made the first cash system for land rover and gauger car. And then in 2009 Tata company spent around 1.5 billion dollars for product management and development.
• And along with that Tata Motors had merged Land Rover and Jaguar to form JLR Group. And because of some of these business strategies Tata Motors had made a profit of $ 46 MILLION DOLLAR in the first time.
• And Tata also did not have experience in making luxury cars, due to this the entire load of management of Land Rover and Go Car was on Jaler Group.
• And from time to time Ratan Tata made many changes in Jalore Group and tried to improve it
• And you had got your JLR car distributed in the major customer cities due to which the customer did not have to go far to buy the car and did not have to go far to get the car repaired
• By using some of these business strategies, Tata Motors made the Land Rover car profitable and till 2018, JLR Group is running a profitable business and in terms of export, its full credit goes to Tata Sir.

HOW JAUGAR IS PULLING DOWN 50000 CRORE TATA ,S JLR GROUP

According to a report that came in 2019, LAND ROVER COMPANY suffered a loss of 3.6 BILLION POUNDS and from then till today the company has to face the loss till 2024. And TATA MOTOR has faced a big problem from the banks. And JLR GROUP has taken a loan of 5000 CRORE from the government which has not been repaid till now. Where is the loss of JLR GROUP being faced and their future trend not being considered?

JLR’s biggest market is USA, Europe and China and where the demand for SUV is increasing continuously. SUV means SPORT UTILITY VEHICLE, it is much more helpful in on road travel as well as off road travel and there is more space inside the SUV. This is the reason that in the global market the demand for SUV has increased more than 2X and Land Rover is performing well in the market, but Jaguar has not even launched its SUV car in its market. Due to this the sale of Jaguar car is very low. much has gone down

LAND ROVER at one time used to be BMW’s car company and it learned to make its SUV car from Land Rover and today BMW car company is ruling in the global market and on the second side JLR Group is still surviving in the global market

The main reason for the price of Land Rover and Jaguar cars being costly is that JLR manufactures its cars in the United Kingdom and it is highly dependent on European countries for the raw material and because of this the parts of the car become costly and due to this the price also gets increased due to which the sale of JLR goes down a lot.

The government is focusing more on making EV cars in the global market and is making diesel cars in the market. Because of this, JLR group is incurring more losses and if it gets affected, then TATA MOTORS has also entered the EV market. It has still gained a lot in the global market.

And China is also the main reason for JLR Group’s profit, that China is also manufacturing foreign country cars in China and heavy import duty tax is being imposed in China and force is being sent to build factories in China and some years are going on. TATA MOTORS is facing a lot of losses due to shorting of semiconductors and TATA MOTORS is also dependent on China for semiconductors and for making profit of its own company it supplies very less semiconductors to other companies. LAND ROVER COMPANY IS GOING IN LOSS FOR SOME YEARS DUE TO SOME REASONS

DIFFERENCE BETWEEN LAND ROVER AND RANGE ROVER

Many people wonder what is the difference between a land rover and a range rover. Land rover is a car brand just like BMW and Mercedes and under land rover you get 3 different car series and the different services are totally made for off roading

in which you get 3 different cars.

• 1 DISCOVERY
• 2 which is a versatile series in which you get true offroading and you get great practicality in which you get 2 different cars
• 3 RANGE ROVER WALI SERIES IN WHICH YOU GET GOOD PERFORMANCE AND YOU GET GOOD LUXURY

And in the Range Rover series, there are 4 different cars available which IS

• RANGE ROVER EVIKE
• RANGE ROVER VELAR
• RANGE ROVER SPORT
• Range Rover is the best and most costly car of this brand

And RANGE ROVER is a series of cars and let me tell you in which way the full name of Mustang is FORD MUSTANG. In that way the full name of LAND ROVER is LAND ROVER RANGE ROVER in which 4 more variants of cars are found which come inside LAND ROVER

MARKETING STRATEGY OF LAND ROVER &JLR COMPANY

Without marketing, even if you keep giving any item for free, it will NEVER get sold. And RANGE ROVER is a famous brand. And RANGE ROVER’s car is already famous in the whole world. And LAND ROVER did its marketing in a very different way.

TO INCREASE THE SALES OF THE COMPANY A BIG SPEED BREAKER had to be made. I knew that it was very difficult to cross that speed breaker on another car. The car was not able to cross. On the other hand the Land Rover car was very good. It could easily be crossed by crossing the speed breaker.

AUR BHI LAND ROVER CAR KE MARKITNG KE LIEA CHINA ME MAUJUD HEAVEN GATE MOUNTAIN JIS PE CHADNE KE LIEA 999 SIDHI KO CROSS KARNA PADTA THI AUR LAND ROVER NE SIDHI KA HELP SE LAND ROVER CAR KO UPER CHADA DIYA THA AUR YE US TIME KA WORLD RECORD THA AUR AJ TAK DUSRI COMPANY NE US WORLD RECORD KO NHI BREAK KAR PAYA HAI AUR THAT STANAT KARNE KE BAD LAND ROVER KE SELL  BAHUT JADA INCREASED HO GAYA THA AUR AAJ KI DATE ME LAND ROVER PURE WORLD ME FAMOUS HAI

VISION & FEATURE OF LAND ROVER COMPANY

ACCORDING TO RANGE ROVER STATEMENT OUR VISION IS THAT WE WILL EXPAND OUR CAR IN THE WHOLE WORLD WITH THE BEST FEATURES LIKE BETTER SAFETY AND BETTER LUXURY AND BETTER COMFORT. WE ARE GOING TO INTRODUCE OUR NEW CAR IN THE WHOLE WORLD THAT TILL TODAY NO ONE WILL MAKE A CAR LIKE LAND ROVER

RANGE is preparing to make his car FULLY AUTOMATIC and is going to make it DRIVERLESS due to which accident prevention is reduced and people can drive their cars without feeling tired

The main focus of RANGE ROVER COMPANY is on making its car FULLY ELECTRIC CAR and the GOVERNMENT is also giving all the effort on making ELECTRIC CAR, due to which pollution will reduce and we will be able to travel longer distances with less money

COMPETITOR ANALYSIS OF LAND ROVER COMPANY

THE MAIN COMPETITOR OF LAND ROVER IS

• MERCSUCCESS STORY OF MERCEDES BENZ COMPANYEDES
• BMW BMW COMPANY SUCCESS STORY
• BENTLEY
• ASTON MARTIN
• KOENIGSEGG
• LAMBORGHINI
• TOYOTA toyota company case study
• FORD
• LAXUS
• MC LAREN

FINANCE ANALYSIS OF LAND ROVER COMPANY

MAIN INCOME SOURCE OF LAND ROVER COMPANY

MAIN INCOME SOURCE OF LAND ROVER COMPANY RANGE ROVER IS THE MULTI MILLION DOLLAR COMPANY MAIN INCOME SOURCE IS MANUFACTURE THE CAR AND CAR PART AND SELL THE MARKET AND GENERATE THE PROFIT NET WORTH OF RANGE ROVER COMPANY

NET-WORTH OF LAND ROVER COMPANY

ACCORDING TO THE FINANCE REPORT OF LAND ROVER COMPANY IN 6 AUGUST 2024 IS MARKET CAP (NET-WORTH) IS $2.57 BILLION DOLLAR WITH THE GROWTH OF 16% AND MOST VALUABLE COMPANY IN THE WORLD

CANCLUSION

I am saying that you all would have liked this information about LAND ROVER Company very much. When did this come, I have told you about its history in detail and after reading everything you all will come to know whether money has to be invested in this company or not and you will also get to know a lot.
If you want to know anything about this or anything else, you can ask and tag us in the comments. This is absolutely FREE

OFFICAL WEBSITE OF LAND ROVER COMPANY

https://www.landrover.com/market-selector/index.html