EICHER COMPANY which is known as ROYAL ENFIELD COMPANY at today’s date is the PARENT COMPANY and EICHER COMPANY’S SURWATCH WAS FROM GOOD AND FIRST EICHER COMPANY MADE ITS OWN TRUCKTOR AND 15 YEARS OLD COMPANY WAS AN ENGAGED COMPANY. THEN EICHER HAD SUCH A THING THAT 12 BUSINESSES OUT OF 15 HAD TO BE STOPPED AND EICHER COMPANY HAS ALWAYS BEEN TRYING TO GIVE SOMETHING NEW TO THE CUSTOMER AND THERE ARE BETTER PERFORMANCE, BETTER DIESEL MILEAGE, BETTER DRIVER COMFORT, BETTER SERVICES AND THE BEST SUPPORT OF EICHER ALWAYS ONLY KEEPS HIS CUSTOMER ON FIRST PRIORITY AND IF YOU HAD BUYED SHARES OF EICHER COMPANY IN 2008 THEN YOUR TOTAL VALUE AS OF TODAY WOULD HAVE BEEN 10 CRORE PLUS AND HOW ONE COMPANY IS GOING TO BE CLOSE HOW HAS BEEN SUCH A BIG COMPANY AS OF TODAY WE WILL TALK IN FULL DETAILS AND WHICH STRATEGY WAS USED TO MAKE THE COMPANY SO SUCCESSFUL
EICHER COMPANY OVERVIEW
| EICHER MOTORS FOUNDED IN | 1948 COMPANY NAME IS GOODEARTH AND THEN 1982 CHANGE ITS NAME IS EICHER MOTORS LIMITED |
| WHICH COUNTRY BRAND IS EICHER COMPANY | INDIAN |
| TYPE OF INDUSTORY | AUTOMOBILE INDUSTRY |
| EICHER MOTORS COMPANY HEADQUATER | NEW DELHI |
| EMPOLOYEES IN EICHER MOTOR COMPANY | AROUND 6000 TO 7000 EMPLOYEES |
| WHO IS THE CURRENT CEO OF EICHER MOTOR COMPANY | SIDDHARTHA LAL |
| NET WORTH OF EICHER MOTOR COMPANY | ₹ 1077 CRORE |
| REVENUE OF EICHER MOTORS COMPANY | ₹ 16.536 CRORE |
| CONTECT US | +91-04446093434 |
INTRODUCTION
This story starts 80 years ago from today. On 05th March 1945, Vikram Lal was born in an excellent family in one of the cities of Delhi, India. After his birth, his father used to think about giving Vikram Lal an excellent education. He thought of completing his education and BUSSINESS run Vikram Lal’s company and take the company to an excellent level. Vikram’s only aim was that after growing up, he could open his own company and could be among the top 10 companies of India. After us, Vikram Lal, after completing his studies and after completing his studies of Mechanical Engineer, in 1966, he started working at the manager level in the company EICHER formed by his father. In 1959, EICHER started manufacturing his own truck and after merging with LIME TRADE German tractor, he started running his company. And gradually the growth of EICHER’s company was going on. And in 1986, EICHER started his big truck. MANUFACTURE WAS STARTED
AND TODAY EICHER HAS BECOME A MULTINATIONAL COMPANY WHICH MANUFACTURES BOTH MOTORCYCLE AND TRUCK AND COMES IN THE FIRST POSITION IN MANUFACTURE OF MIDDLE RANGE BIKE
HISTORY OF EICHER COMPANY
Eicher company is an Indian company and it has connection with Germany and first of all the company was known as Good Earth after the Independence when India was going through the festival of its independence, this company wanted to be a part of that program and the year 1948 was made when the company was started and at that time this company used to buy trucks from other countries and at that time the compensation for the tractor business was very low, so due to that the company sold more than 1500 of its trucks in the market and this was a very big thing at that time and the time came till 1958 when the truck business of the company was doing well
And being motivated by this, the company wanted to expand its business and after that in 1958 when Eicher Company got the code, it started manufacturing trucks in collaboration with Earth Company and at that time Eicher Tractor Corporation of India Private Limited was established and at that time some shares of the company were also with the German company and some shares were with the Indians and in the year 1965, all these cities were bought by the Indian company Eicher Company and this company totally became the property of India and Germany started its new journey with Massey Ferguson Company and initially Eicher Company used to manufacture tractors and the associated assisters and Eicher Company used to become the main company of the country
And in the year 1982, Eicher company signed an agreement with Mitsubishi, a Japanese company, that Eicher company was given a contract to make a light tractor machine and at that time the name of Eicher company was changed to Eicher Motors and after that they wanted to expand further, they thought about making a truck in collaboration with Volvo company and an agreement was signed to give 50% profit to both of them and the name of this company was kept as Eicher Volvo Commercial and then Volvo started manufacturing trucks and Eicher started selling trucks and soon it became very fast in the Indian market. and at that time Vikram Lal was appointed as the CEO of Eicher company and apart from that both of them have been members of the board of directors of the school and it is told that whatever business of Eicher was started was started through Vikram Lal’s father and after Vikram Lal, Eicher company is being handled by Siddharth Lal and at present Siddharth Lal is the CEO of Eicher company and Siddharth had joined Eicher company in 1999
And in the current time, Siddhart has a lot of work to do like in every company, Mr. and every Goodearth was a new director and every investment was a director and his elder brother’s truck and tractor business was going very well and now the whole business was with Siddhart Lal and Siddhart Lal could make a good motorcycle but at that time many companies had made a good hold on their motorcycles like TVS Motors. Bajaj auto company and Yamaha company used to become quite famous at that time and at that time Siddhart needed to bring a new bike in the market which could be compared with all the companies and Siddhart had made a new bike with the help of his education and knowledge After doing a lot of research they launched a Bullet model bike in the Indian market in the year 2000. The Aurus bike is named Royal Enfield and people became crazy about the look and sound of this bike and whenever the bike ran on the road, people’s eyes got attracted towards the bike and Royal Enfield became such a bike that it became a status symbol. As soon as people saw that bike, it became very famous in the market and at that time it used to come in the top 1 in the middle range bikes and today each company has a lot of products available like bus, truck, mini tractor, tractor and today each company wins among the leading companies
MARKETING STRATAGY OF EICHER COMPANY
EICHER MOTORS wants to tell its CUSTOMER that our bikes are PREMIUM bikes and only those people can buy this bike who want good comfort and good status in the society. ONLY THOSE PEOPLE BUY THIS BIKE. Because of this the company changed its higher price among the people from its good products, due to which only those with good financial background started buying EICHER MOTORS and other companies got to know about the sale pick due to this STRATEGY
Siddhartha Lal made a distribution strategy for his store so that people do not have to go too far to buy a bike and also do not have to go too far to survive. First of all, people buy bikes after threatening that if the bike gets spoilt, then its part will be available in the market quickly and if the bike gets spoilt, then who will repair that bike. First of all, people buy bikes after threatening and
EICHER BIKE has expanded its bikes in more than 50 countries and has 12 stores of EICHER MOTORS in India and EICHER COMPANY has more than 380 DEALERS only in India. EICHER COMPANY has also made its own OFFICIAL WEBSITE for CUSTOMER’S SUVIDHA. They can reduce the price of any bike at home and they can do online booking of any bike and they can find solution to any problem from the SUPPORT TEAM. Many people of EICHER COMPANY are responsible for this strategy. I have earned money from services and its benefits are increasing
EICHER MOTOR made a strategy for advertising its company that it would get its bike advertised from those people who are big bike fans and have a good name on social media and are good in rankings. It would get its bike advertised from those people. Many people started to know about the bike and it became people’s dream to buy that bike and it would get more and more people to drive campaign ads so that they could tell people about the features and benefits of their bike and compete in racing. Even EICHER COMPANY started taking shares and made it because most of the people could know about US BIKE
VISION & FEATURE OF EICHER COMPANY
EICHER COMPANY’S VISION IS THAT IT KEEP UPDATING ITS SERVICES ALSO WITH CHANGING, HOWEVER, CUSTOMER ALSO WANTS TO BUY ANY PRODUCT OR NOT, IT IS BUYING PREMIUM SERVICES
EICHER MOTORS IS FOCUSING ON MAKING MORE ADVANCE OF SAFETY FOR ITS CUSTOMERS SO THAT NO CUSTOMER HAS TO DIE WHILE DRIVING, IT IS TRYING TO GIVE MOST IMPORTANT SAFETY IN ITS SERVICES
EICHER MOTORS DRIVES ITS TRUCK And he is giving more emphasis to bike. How should we design fully electric bike and truck so that we can reduce pollution and how can we travel with less money. EICHER MOTOR is focusing more on making his truck electric.
COMPETITOR ANALYSIS OF EICHER COMPANY
THE MAIN COMPETITOR OF EICHER MOTORS IS
- TATA MOTORS
- BAJAJ AUTO COMPANY
- TVS MOTORS
- HONDA AUTO COMPANY
- KINETIC GREEN ENERGY AND POWER SOLUTION .
- FORCE MOTORS COMPANY
- MAHINDRA DIVERSIFIED CONGLOMERATE OPERATING ACCROSS
- MAHENRA & MAHENDRA COMPANY
- HYUNDAI COMPANY
- OLA COMPANY
FINANCE ANALYSIS OF EICHER COMPANY
MAIN INCOME SOURCE OF EICHER MOTORS COMPANY
EICHER MOTORS LIMITED IS A MULITINATINATIONAL COMPANY AND THE MAIN INCOME SOURCE OF THE COMPANY IS MANUFACTURE MOTORCYCLE AND COMMERCIAL VEHICLES AND ACCERICEZE OF VEHICLES WHICH IS LOCATED IN NEW DELHI AND WE MANUFACTURE AND SELL THROUGH DILER AND GENERATE INCOME
CURRENT NETWORTH OF EICHER MOTORS COMPANY
ACCORDING TO THE EICHER MOTORS FINANCE REPORT TOTAL MARKET CAP (NET-WORTH)B IS 1070 CORRE IN INDIAN RUPEES AND ITS INCREASED BY 18% PER YEAR DATA OF 2023 EICHER MOTOR COMPANY NET WORTH IS ₹ 982 CRORE IN INDIAN RUPEES
REVENUE OF EICHER COMPANY
ACCORDING TO THE EICHER FINANCE REAPORT TOTL REVENUE OF EICHER MOTER COMPANY IS ₹ 16,536 CRORE IN INDIAN RUPEES
CANCLUSION
I am saying that you all would have liked this information about EICHER MOTORS Company very much. When did this come, I have told you about its history in detail and after reading everything you all will come to know whether money has to be invested in this company or not and you will also get to know a lot.
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EICHER COMPANY OFFICAL WEBSITE
