BAJAJ AUTO COMPANY is the No. 2 biggest company in the world today in the matter of TWO WHEELERS and the No. 1 company in the matter of 3 WHEELERS in the whole world. And there is only one model of bike which was saved from the decline of the entire BAJAJ COMPANY and the name of the US bike is BAJAJ PULSER. And there was a time when BAJAJ CHETAK used to create an emotion for the INDIAN MIDDLE CLASS people and for many years it ruled over AUTOMAVIPS in India and there was a time when BAJAJ AUTO COMPNAY was about to decline and then it came to Japan. KAWASAKI COMPANY had its KV 100 and KELIVER like BIKE model and which saved BAJAJ AUTO from sinking and it so happened that BAJAJ COMPANY had to face the wrath of KAWASAKI and started showing interest in cheap Australian companies. KAWASAKI had ditched BAJAJ AUTO COMPANY and how in 2001 BAJAJ COMPANY was able to seal more than 1 lakh bikes. Their target customers were the college students who made more money than them and didn’t have a single good bike. You didn’t have A BIKE to go to college, we NOT used to use social media for marketing at that time, we used NOT use SMART phone at that time, and in the last few years we SALE more than 1 crore BIKE, how did we sell our Bajaj Pulsar, we know the full story in detail
BAJAJ AUTO COMPANY OVERVIEW
| BAJAJ AUTO COMPANY HEADQUATER | PUNE MAHARASHTRA INDIA |
| EMPOLOYEES IN BAJAJ AUTO COMPNAY | OVER THEN 9800 |
| FOUNDED IN | 29 NOVEMBER 1945 (JAMUNA LAL BAJAJ ) |
| TYPE OF INDUSTRY | AUTOMATIVE |
| WHICH COUNTRY BRAND IS BAJAJ AUTO COMPANY | INDIAN |
| WHO IS THE CURRENT CEO OF BAJAJ AUTO COMPANY | RAJIV BAJAJ IN 2005 |
| CONTECT US | 07219821111 |
| NET WORTH OF BAJAJ AUTO COMPANY | 32,84.005 CR IN 2024 |
| REVENUE OF BAJAJ AUTO COMPANAY | 11.LL LACK CRORE |
INTRODUCTION
The story begins in 1889 when a Marwadi village Jamnalal Bajaj was born inside a small village in Rajasthan and he was so poor that he could not even earn enough to eat for one time and from the beginning he was a very intelligent boy and while working for the US, a big business man of Rajasthan adopted the Bacharat Bajaj at the age of just 5 years and started feeding his grandson and during the THAT time he became the most successful man in the British. The reason being that he used to do the business of cotton trading while staying in Maharashtra and the students decided to give good education to Jamuna Lal and after completing his studies in Jamuna Bajaj, he also got involved in the cotton business and did deep study of business and learnt from it and he became very talented in this business and after him Bachraj Bajaj died in 1927 and after his death Jamuna Bajaj became the company of He became the owner and in 1927 he gave the new name of the company in the name of BACHHRAJ AND COMPANY OVT LTD and in 1927 he started the QMPIRE of BAJAJ GROUP.
HISTORY OF BAJAJ AUTO COMPNAY
JAMUNA LAL BAJAJ was a factory under the British rule and was associated with the peaceful movement of Mahatma Gandhi. JAMUNA LAL BAJAJ started many companies due to which he was able to use the goods made in his country and was not dependent on English men. JAMUNA LAL BAJAJ started HINDUSTAN SUGAR MILL in 1931 in Lakhin Puri of UP under the supervision of Mahatma Gandhi, which is known today by the name of BAJAJ SUGAR MILL. JAMUNA LAL BAJAJ was the biggest sugar mill in Asia in the THAT and at the time of Gandhi ji in the US. When he started living a busy life in the freedom movement, he was having a lot of influence on his business and after that his son who completed his studies from work came back to India, his name was Kamalnayan and he started business, he started expanding his business with his knowledge and while finding the market gap in his business he launched his SCOOTER CHETAK in the market, he became very famous and these kids of middle class of our time are the perfect bikes Those Indian people who gave all their love to this scooter, ran the scooter business in AUTO mode and got motivated by it and thought of expanding their business in other fields.
JURNAY OF KAMALNAYAN BAJAJ
Earlier Kamalnayan Bajaj fooled the people that if they had to go a little far then they would travel by bus. Due to this the crowd of buses would increase a lot. Solving this problem Kamalnayan started making his own 3 WHEELER AUTO and then after a few years he completed it and launched it in the market. This 3 wheeler gave jobs to a lot of people during our time. After launching his 3 wheels, Indian people liked it a lot and it would have been launched too. 10000 AUTO MODELS ARE SOLD IN ONE MONTH
And then seeing this success, the businessmen started investing their business in steel and cement because at that time many people were leaving their homes and getting more attracted towards their RIPE HOUSE home. And at that time that business was running very well, and then they started diversifying their business in different sectors.
AND AFTER US IN 1945 BACHHRAJ TRADING COMPANY PRIVATE LIMITED WAS LAUNCHED IN THE MARKET, WHICH WE ARE KNOWN BY THE NAME OF BAJA AUTO AND TODAY BAJAJ COMPANY IS THE NO 3 BIGGEST COMPANY IN THE COUNTRY WHOSE MARKET VALUE IS 8 LAKH CRORE
HOW BAJAJ AUTO COMPANY SO SUCCESSFUL COMPANY
After the independence of the country we people NOT only one good bike for travelling. At that time we did not have only one good engine and neither did we have only one development team. And there were so many strict rules that no other company in India could do business so easily. Take this, Kamalnayan Bajaj imported 2 wheels from European countries and sold them in India after putting their brand’s label on them. And in the year 1959 they got license from the government for production. And some more are bad companies. BAJAJ AUTO COMPANY was made a PUBLIC LIMITED COMPANY
And at the same time it got the licenses but how to do the production and after doing research for many days it signed a deal with an Italian automotive company PIAGGIO in which it got the license to manufacture and sell VESPA SCOOTER in India PIAGGIO was a SUCCESSFUL COMPANY which did business and did a lot of progress in other countries and after launching it in India it started getting good response
Then Kamlnayan handed over all the work of his business to his son Rahul Bajaj who had completed his studies from Harvard Business School. And Rahul Bajaj wanted to expand his business quickly but he was not able to do anything without government approval. And in 1971, Piggoyo did not renew its loans. And at that time it became very necessary for Bajaj to launch a bike to save the value of its company.
And after working day and night with the whole team, in 1972 being inspired by ITEL COMPANY, they launched a SCOOTER which was named BAJAJ CHETAK. After API Lamarat, BAJAJ CHETAK was another SCOOTER and this CHETAK became the most famous SCOOTER of the 19th century. And after its launch, its demand increased so much that to buy BAJAJ CHETAK they had to wait for more than a year. And buying this scooter became like the dream of every middle class in our time.
And then came that time where your economic reforms had to be implemented in India, due to this reason foreign companies started getting huge benefits and they also got the opportunity to invest in the Indian market, and the foreign companies kept waiting for years, it was seen that when will they enter the Indian market like Honda company, Maruti Suzuki and Kawasaki, and one move of agreement gave the former companies an opportunity to enter India.
And when HONDA COMPANY came to India and after giving more than 100 applications to BAJAJ, it did not give any reply, then at that time BAJAJ was a very big giant company, so HONDA took it, and thought of merging its bike with 2 companies. And it gives its MOTORCYCLE BUSINESS to HERO DEDTRA and gives SCOOTER BUSINESS to KINETIC and because of this BAJAJ COMPANY started facing downfall. When people got scared of the fallen bike, their interest changed from SCOOTER and started getting attracted towards bike. Sales of BAJAJ CHETAK SCOOTER started going down and 80% revenue of BAJAJ COMPANY was coming from CHETAK SCOOTER and whatever was left was being sold, then that Yamaha RX 100 and Rajput reduced its sales further and the value of BAJAJ AUTO COMPANY started increasing by 40% and the time became such that people were thinking that now BAJAJ COMPANY will be destroyed and Rahul BAJAJ made a company from 7.5 CRORE to 12.5 CRORE and he made his company 9 Barwad was in panic and Rahul Bajaj did not have any option at that time between Honda and Suzuki bikes and their bike was so reliable that they could not compare the Bajaj Chetaak scooter with Honda or Suzuki company.
And now the army of Bajaj company was about to change and a person was about to enter who changes the direction of the entire company and takes his company to the beach again, then such a time came when the BAJAJ COMPANY itself was to be changed and the name of the man was Rajiv Bajar who was the elder son of Rahul Bajaj and he had completed his degree in mechanical field in 1988 and his thinking was completely different from his father and Rajiv Bajar quit the scooter business and started focusing on the bike business and in 2000 the Bajaj company started its bike business by tying up with Kawasaki of Japan
- kb 100
- Boxer
- Caliver
- Eliminator
- AND wind 125
The bike was launched in the market and this bike was being liked a lot at that time, then Rajiv Bajaj thought of taking his business global, then he modified his bike and started exporting it to many countries for selling which
- Mexico country
- Africa country
- Nigeria country
- Latin america
- AND philippines
Just like we had started exporting our bikes in the country and the Boxer bike had become the largest best selling bike in Africa and the Kawasaki Bajaj Caliber was getting a good response in India and then also the market position of the Bajaj auto company was falling in front of Hero Honda and Suzuki
BUSSINESS STRATEGY OF BAJAJ AUTO COMPANY
After downfilling the Bajaj auto company, Rajiv Bajaj changed its strategy and at that time most of the manufacturers were making 100CC bikes giving cheaper and higher mileage for the middle class people of India and due to this there was growth in the financial status of the people due to which their purchasing power was also increasing and keeping everyone in mind Rajiv Bajaj has formed a new team of its own which only keeps doing development, design and analysis of the company and then made a very bad company of MRHNT A POWERFUL BIKE PULSAR 150 AND PULSAR 180 WAS LAUNCHED IN THE MARKET IN 2001
AND THIS IS A NEW FEATURE OF PULSAR
FEATURE OF BAJAJ PULSAR BIKE
- MORE POWERFUL ENGINE
- MUSCULAR STYLE
- GOOD SPORT BIKE DESIGN
- LONG WHEEL BASE
- HEAVY DIS BRAKE
- GOOD LOOKING
- SIDE STANDING INDICATOR
With this feature PULASER is being made as a PREAMIR BIKE, along with that PULSAR was launched in the market which was the most different bike, even for others no Bajaj ever closed down that is why no one else was making such a POWERFUL bike and Rajiv worked on BAJAJ’s strategy and created such a ruckus in the market that people kept on watching
AND TO MAKE PAKAD STRONG IN ITS 100CC SEGMENT, IN 2006 PLATINA BAJA WAS ALSO LAUNCHED IN THE MADRKET AND WITH BAJAJ THERE WAS NO LESS THAN ONE LIFE CHENGING WITH KAWASAKI
AND THROUGH BAJAJ’S DEALERSHIP KAWASAKI ALSO LAUNCHED ITS NINJA MODEL IN THE MARKET WHICH WERE VERY PREMIUM BIKES AND THERE WAS NO OTHER BIKE LIKE KAWASAKI IN THE MARKET
Rajiv Bajaj made another strategy that everyone is just designing their bikes to keep them in the low middle class area but we have made such a bike that racers will buy our bikes and at that time no racing bike was available in India and even if it was so costly that people of India could not afford it and during that time Rajiv Bajaj came to know that one KTM of Australia is going to be corrupted and KTM is very big, it has a big name and Rajiv Bajaj has dreams
It could be completed and then immediately Bajaj equaled KTM’s share of 14.8% and by slowing down it has reached 48% by today’s date and Bajaj company got 2 profits from KTM
Bajaj company’s value increased in international market
And the 2nd advance technology which Bajaj company needed has also been completed by today and by using KTM’s feature it modified its PULSER
- PULSAR NS
- PULSAR RS
And Rajiv Bajaj made a strategy that people who do not have enough money to buy bikes can also buy bikes and due to this strategy there was a 20% increase in the sale of bikes
Just like Damdar bike was launched in Indian market, due to which youth liked this PULSER bike very much. And in Australian country, the manufacturing cost of KTM bike was very high, so our bikes were very costly there. And when KTM was produced in India, the manufacturing cost was reduced by 30%. And when KTM bike was launched in 2012 at an affordable price, then this bike became more famous, and you are inspired by its success. NE APAAN
DUCK COMPNAY LAUNCHED FIRST MODEL
- DUKE 390
- KTM RC200
- KTM RC 390
The model was also taken down from the market and this bike was performing very well in the market and when Bajaj was launching its bikes in the market, KAWASAKI was having a lot of competition in the sale of bikes because KTM and KAWASAKI both designed their bikes in the same segment and the discussion between Bajaj and KAWASAKI’s marketing and branding was going on for a long time and KAWASAKI did not share its technology with Bajaj. So the Bajaj team was not happy with KAWASAKI and if KAWASAKI knew about the matter from the beginning, that one or the other, then definitely BAJAJ would be separate from KAWASAKI because KAWASAKI had started its production in 210 years in a good city of Maharashtra under its own INDIA KAWASAKI MOTORS name and had started to strengthen its supply chain as well
And in 2017 KAWASAKI had completed its sale and contract with BAJAJ company and then after the completion of this contract BAJAJ did not get much impact because after coming with KTM BAJAJ had now become a very strong company and at that time BAJAJ had bikes available in every segment in the US and as of today BAJAJ is sealing its bikes in more than 70 countries and in the year 2020 BAJAJ’s market cap had crossed 10 lakh crore due to which BAJAJ It had become the most valuable company in the world
VISION & FEATURE OF BAJAJ AUTO COMPANY
The vision of BAJAJ COMPANY is that they will enhance the quality of their bikes even more and can do anything for the satisfaction of their customers. As we have been liking our work for more than 100 years, we have changed our work over time. We will develop our work so that the trust of the customers always remains on us.
BAJAJ AUTO COMPANY IS FOCUSING MORE ON ITS ELECTRIC TWO BELLER AND 3 WHEELER AND IS GETTING MORE POPULAR IN THE ELECTRIC BIKE MARKET. BECAUSE ELECTRIC TWO WHEELER PEOPLE ARE ABLE TO TRAVEL IN LESS MONEY AND THOSE WHO EARLISELY USED TO RUBBER 3 WHEELER ON DIESEL AND PETROL HAVE REDUCED ENOUGH. BECAUSE MORE AUTO DRIVERS ARE LIKE TO TAKE ELECTRIC AUTO. BECAUSE OTHER PEOPLE IN US ARE EARNING MORE MONEY BY INVESTING IN LESS MONEY
COMPATETOR ANALYSIS OF BAJAJ AUTO COMPANY
THE MAIN COMPETITORS OF BAJAJ COMPANY IS
- TVS MOTORS COMPANY
- ROYAL ENFIELD COMPANY
- TATA MOTORS
- MAHENDRA AND MAHENDRA COMPANY
- MARUTI SUZUKI COMPNY
- HERO MOTORS COPS
- EICHER MOTORS LTD
- TAMAHA COMPNANY
- HONDA COMPANY
- KAWASAKI COMPANY
FINANCE ANALYSIS OF BAJAJ AUTO COMPANY
MAIN INCOME SOURCE OF BAJAJ AUTO COMPANY
BAJAJ AUTO LIMITED COMPANY IS THE MULTINATIONAL MANUFACTURE COMPANY BASED IN PUNE CITY BAJAJ AUTO COMPANY earns most of the money by manufacturing its bikes and autos and also manufactures its bikes and parts of rickshaws and sells them in the market. 32% of BAJAJ COMPANY’s money is also earned through BAJAJ FINANCE BANKING. And the main work of this FAJAJ FINANCE is done by those people who do not have full money to buy the products. BAJA makes those products available to them by charging some taxes and the money is not deposited at the right time. TO BAJAJ COMPANY FINE B
NET WORTH OF BAJAJ AUTO COMPANY
ACCORDING TO THE BAJAJ FINANCE RAAPORT AS OF 6 JULY 2024 BAJAJ AUTOHAS MARKET CAP (NETWORTH) IS $32.24 US DOLLAR AND BAJAJ AUTOMATIVE COMPANY IS 3RD NUMBER WORLD AND IT IS 2ND NUMBER IN INDIA AND THIS COMPANY’S NETWORTH IS INCREASED BY 18%
REVENUE OF BAJAJ AUTO COMPANY
TOTAL CURRENT REVENUE OF BAJAJ AUTO COMPANY IS 11.77 THOUSAND CRORE AND ITS INCRESED BY 32%
CANCLUSION
I am saying that you all would have liked this information about BAJAJ AUTO MOTIVE Company very much. When did this come, I have told you about its history in detail and after reading everything you all will come to know whether money has to be invested in this company or not and you will also get to know a lot.
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BAJAJ AUTO COMPANY OFFICAL WEBSTE
