ROYAL ENFIELD is considered the king of India’s PREMIERE SEGMENT BIKE and ROYAL ENFIELD alone sells 93% of the bikes above 250cc in us and if we compare then ROYAL ENFIELD has the highest price and it also has the best quality and maybe there will be someone like it who does not know ROYAL ENFIELD today and ROYAL ENFIELD is also considered the EMOTION of Indian people and ROYAL ENFIELD has become the hero of PREMIUM BIKE and this company is the first PRIMUM BIKE They did not make them. Earlier they used to make bikes between 75 CC to 200CC for the middle class. And Hero merged with Harley Decidson and launched one bike whose name is Harley Davidson X400. And Bajaj launched a Speed 400 bike by typing with Triumpha bike to COMPARE with Royal Enfield. And both of them launched their bikes on 3rd July and 5th July and after the launch of both these bikes, Johar became Royal ENFIELD’S PARENT COMPANY IS EICHER, ITS SHARE GOES DOWN BY 12% ONLY ONE DAY AND WHY ARE THESE 2 COMPANY ROYAL ENFIELD ITNR YOU WILL GET TO COMPETE WITH BIG COMPANY, ON THIS TOPIC WE DESCRIBE YOU IN DETAIL
ROYAL ENFIELD COMPANY OVERVIEW
| FOUNDED IN | 1955 IN (ENGLAND) |
| TYPE OF INDUSTRY | MULTINATIONAL MOTERCYCLE MANUFACTURE COMPANY |
| WHIC COUNTRY BRAND IS ROYAL ENFIELD COMPANY | ENGLAND |
| ROYAL ENFIELD COMPANY HEADQUATOR | TIRUVOTTIYUR IN CHENNAI |
| EMPOLOYEES IN ROYAL ENFIELD COMPANY | 5000+ EMPOLOYS IN ROYAL ENFIELD COMPANY |
| WHO IS THE CURRENT CEO OF ROYAL ENFIELD COMPANY | B. GOVINDARAJAN |
| CONTECT US | 18002100008 |
| NET WORTH OF ROYAL ENFIELD COMPANY |
INTRODUCTION
Today, most people feel that ROYAL ENFIELD is an Indian brand and the reality is that the ROYAL ENFIELD COMPANY was started 124 years ago in England and ROYAL ENFIELD is started in REDDITCH TOWN since 1851 where of course the town started the work of making a needle and after that George’s son joined this business and along with the needle they started making parts of a cycle and then this company made a complete cycle. It started manufacturing and due to having no knowledge about CYCLE BUSINESS, it started knowing about the company loss and the company reached the work of closure and the person who took loan from bank, he used to handle the US loan through his bad alber ad and banker and then he used to keep the company as limited manufacturing company and then in 1893 he got a big contract to supply weapon parts to a government company that used to make weapons and on getting orders he used to keep royal enfield in changing the CYCLE COMPANY
HISTORY OF ROYAL ENFIELD COMPANY
And in 1886, ROYAL ENFIELD COMPANY was made a subsidiary company and the name of US company was kept as NEW ENFIELD COMPANY. And seeing the growth of CYCLE BUSINESS, EKBIKE MANUFACTURING COMPANY started making DHIMA DHIM and with a lot of hard work and a lot of efforts, they launched their new ROYAL ENFIELD BIKE in the market in 1901. And the US bike was liked a lot by the people. And DHIMA DHIM ROYAL ENFIELD BIKE launched its new bike model and was not getting any good response. As he had thought and after that in the year 1932 ROYAL ENFIELD launched its BULLET BIKE and BULLET BIKE kept changing the fate of ROYAL ENFIELD BIKE and we launched the most stylish & POWERFUL bike of our time, the air bike which increased the demand of the people
And one more thing is about ROYAL ENFIELD which is the biggest bike of the country which runs in the market till day is ROYAL ENFIELD BULLET and in the US time BULLET BIKE is made with very high quality and most of the people in the ARMY used ROYAL ENFIELD bikes and in WORLD WAR 2 ROYAL ENFIELD had to face a very big burden and in the US time ROYAL ENFIELD was the first time that AURVORN MOTORCYCLE BIKE was landed through the airplane of fight in WORLD WAR 2 and WORLD The business of War Tak Company was running very well and after the independence of the country in 1945, to keep watch on the border, the government was searching for the best quality bike and at the same time ROYAL ENFIELD got an order from the government to make 800 bikes and to complete the 800 orders, ROYAL ENFIELD made a partnership with MADARAS MOTORS COMPNAY and started designing its own bikes and then in 1962 ROYAL ENFIELD acquired MADARAS MOTORS COMPANY After buying ROYAL ENFIELD BIKE he made completely his own MADE IN NDIA BIKE and for 3 years ROYAL ENFIELD ran MADARAS MOTORS and due to not making much profit he sold it to EICHER COMPANY and when EACHER bought MADRAAS MOTOR or ROYAL ENFIELD COMPANY, the sale of the company was going down day after day and because of that he was not working on the new model bikes he had and DHIMA DHIMA COMPANY started getting completely ruined and EICHER MOTOR made a plan to shut down the company and it was going to be shut down That was the case, then one man alone would keep the entire company under control
Siddhartha Lal, son of Mohan Lal, founder of EICHER MOTORS, asked for a chance before resigning from the board and in the year 2000, after analyzing all the data, why the company is going into loss. After solving its problems, and by adding new features and modifications to its bikes, it launches its bikes in the market and in some years, the royal enfield company becomes the TOP leader in the market of mid-size bikes and
MARKETING STRATEGY OF ROYAL ENFIELD COMPANY
BE YOUR OWN CUSTOMER
After taking responsibility of ROYAL ENFIELD, the first thing Siddhartha Lal did was to start showing his bike from the customer’s point of view and he asked one thing that why are the sales of ROYAL ENFIELD so low even after becoming so famous among the people and he can only get the answer to this question when he will buy ROYAL ENFIELD BIKE as a customer and continue to use it and he was an excellent bike lover for 26 years, then Siddhartha Lal did that You have thought of going on a long trip by bike. What are the plus points of bike and what are the negative points. You can know about both in detail.
2 FIND THE PROBLEM AND FIX THEM
When Siddhart Lal started understanding the weaknesses of the bike in details after riding around 1000, 2000 KM on his bike, THE EXAMPLE THAT
- What is lacking in the bike
- What happens to the customer with his bike
- And which things of the bike need
- development
What features should the bike have
How to improve the quality of the build
And Siddhart Lal’s studies as a mechanical engineer were very less and he learned a lot about bike from his knowledge CHANGES HAVE BEEN MADE EXAMPLE THAT
Which earlier used to be in RIGHT GEAR, has been brought to LEFT
And where the bike used to come only with KICKSTART, that too a new feature of SELF START has been added to the bike
Because BULLET BIKE US GETS SO HARD AT TIMES THAT WHICH WOULD BE HEAVY INJURED WHILE STARTING
And one more thing they used to say that theirs was a VINTAGE DESIGN, it did not want to be changed
And with some SMALL CHANGES like this, the sale of BIKE started AUTOMATIC GROWING
CHANGE THE PERCEPTION
AJ SE 20 SAL PHALE LOG THINKING KIYA KARTE THE KI HEAVY BIKE SIRPH TOURING KE LIEA HE BANAYA JATA THA AUR DAILY USE ME UNKA KOI KAM NHI HOTA HAI AUR SIDDHARAT LAL YE ACCHE SE JANTE THE KI BIKE SELLS KO GROW KARNE KE LIEA CUSTOMER KE MIND SE YE PERCEPTION KO DUR KARNA HE PADEGA WARNA COMPANY KABHI BHI GROW NAHI KAR PAYE GI AUR 2000 KE AS PAS 100CC AUR 1500CC BIKE KI MARET BAHUT HE ACHA THA US SAMAY AUR AGAR SIDDHARTHA LAL CHATE TO WO BHI 100 CC AUR 1500CC BIKE KO BANAKE BAJAJ AUR HONDA KE THARAHA SELL KAR PATE BUT ROYAL ENFIELD COMPANY NE AISA NHI KAYA BECAUSE ROYAL ENFIELD KA BUILD QUALITY BAQUT HE ACCHA AUR WO EK MID RANGE BIKE HAI AUR SIDDHARTHA LAL NE SOCH LEA THA KI MIDRANGE KA MARKET KITNA BHE CHOTA Q NA HO HAM USE ME GROW KARENGE ISE THARAHA LOG KO SOCH BADALNE KE LIEA SIDDHARTHA LAL KHUD COMPANY KA BRAND AMBASSADOR BAN CHUKE THE
AUR SIDDHARTHA LAL KE LOGO KO CAMPINE CHALE KO LOGO KE YE BATAYA KI ROYAL ENFIELD BIKE SIRF DUR TRAVELING KE LEA NAHI HAI
ROYAL ENFIELD BIKE HAM DAT TI TO LIFE HAM USE KAR SAKTE HAI AUR STRATEGY LOGO KE BEACH SUCCESSFUL RAHA
4 FOCUS ONLY ON ONE THINGS
2004 ME JAB SIDDHARTHA KO CEO BANAYA GAYA TO US SAMAY BUSINESS KE 15 ALAG BUSSINESS HUA KARTI THE EXAMPLE THAT BIKE ACCESSORIZE TECH CONSELTENSING FOOTWEAR BUSINESS FASHION DESIGN AUR US SAMAY SIDDHARTHA LAL NE DECISION LIES KI AUR WO ROYAL ENFIELD KO BUSINESS KO BADHANE KE LIEA AUR 12 BUSINESS TO SELL KAR DIEA SIDDHARTHA LAL NE AUR IS SAMAY WO SIRPH 2 BUSSINESS PE JADA FOCUS THA 1 TRUCK MANUFACTURER BIKE MANUFACTURE
BUILDING A COMMUNITY
APNE NE DEKHA HE HOGA KI INDIA ME TO BAHUT SARE BRAND HAI EXAMPLE THAT BAJAJ HERO HONDA , YAMAHA COMPANY AUR AJ KE DATE ME JAISE FAIN FOLLOWING AJ KE DATE ME HAI WASHA FAN FOLLOWING KISI AUR COMPANY KE PAS NHI HAI AUR AJ KE DATE ME IS BIKE KE NAME SUNTE HE EK PRIMUM TARAH KI BIKE KI FEELING ATI HAI AUR ROYAL ENFIELD COMPANY APNA COMMUNITY BUILD KARNE PE JADA FOCOUS KARTE HAI AUR ISE KE CHALTE AJ KE DATE ME JITNA ROYAL ENFIELD NE JITNA CRAZE KOBUILD KIEA HAI UTNA KISI AUR COMPANY NE NAHI KIYA HAI
VISION & FEATURE OFROYAL ENFIELD COMPANY
ROYAL ENFIELD BIKE IS A VERY TRUSTED AND PREFERRED DESTINATION BIKE FOR ITS CUSTOMER ROYAL ENFIELD WANTS TO MAKE BIKE AND LIKE TO GIVE WORLD CLASS BUYING OWNERSHIP EXPERIENCES TO ITS CUSTOMER
The main vision of ROYAL ENFIELD COMPANY is to distribute its bikes all over the world and people of every country want to know ROYAL ENFIELD
ROYAL ENFIELD WANTS TO OPEN ITS OFFICE AND SERVICES POINT IN EVERY DISTRICT FOR ITS CUSTOMER’S SUVIDHA
COPETITOR ANALYSIS OF ROYAL ENFIELD COMPANY
THE MAIN COMPETITOR OF ROYAL ENFIELD COMPANY IS
- HONDA COMPANY
- HERO HONDA HNESS CB350
- JAWA
- BENELLI
- TVS MOTORS
- BAJAJ AURTO CUMPANY
- SUZUKI (IXXER 2540)
- YAMHA MT 250
- KAWASHAKI
FINANCE ANALYSIS OF ROYAL ENFIELD COMPANY
NETWORTH OF ROYAL ENFIELD COMPANY
ACCORDING TO THE ROYAL ENFIELD COMPANY FINANCE REAPORT IS 1.1 BILLION IN US DOLLAR
CANCLUSION
I am saying that you all would have liked this information about ROYAL ENFIELD MOTIVE Company very much. When did this come, I have told you about its history in detail and after reading everything you all will come to know whether money has to be invested in this company or not and you will also get to know a lot.
If you want to know anything about this or anything else, you can ask and tag us in the comments. This is absolutely FREE THANK YOU
OFFICAL WEBSITE OF ROYAL ENFIELD COMPANY
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