During Covid 19, major 2 news were getting most popular, while on one side all the companies were on the verge of loss and on the other side Kia company was running in profit and what, Kia car company had gone bankrupt in 1997 and how does it do in Indian market in 2019, despite there being so much competition like Honda, Maruti Suzuki, Mahindra, Tata Motors, how do Kia get its name registered in the top 5 and what strategy was applied that how could a company survive despite being among so many big competitors and when the whole country was facing crisis then how could Kia company become profitable at that time I was going, let me tell you in detail about this company
INTRODUCTION
Kia company was started on 9 June 1944 and its most popular name was kyungsung precision industry and bicycle parts and tube pipe were also made in that company and in 1951, Korea’s first bicycle was manufactured and today also it manufactures most of the bicycles in Korea and the name of this company was changed to kyungsung precision industry and Kia industry was kept in 1952 and then in 1975, Kia made motorcycles and it became very famous in the market and Kia was expanding its brand. In 1962, it launched its truck and in 1974, it made this car. I had gained a lot of experience and he launched his cars whose names were Kia Sportage, Kia Surfia, Kia Pride and at the same time Kia car is growing a lot and he slowly expanded his car in the whole world including Korea.
What is the history of the Kia COMPANY
And the year 1997 was a very challenging time for Kia. At that time Kia bank got corrupt due to the Asian financial crisis and at that time Hyundai had acquired 50% of Kia’s assets and then Kia launched one of its best cars in the market and it made its cars reach globally and at that time it had a very difficult design to launch its car in India where the competitors were so high that Gn Motors and Ford had to shut down their company and in Fab July 2019 Kia launched its Kia Selts which is a mid-size SUV and this motor was to be curtailed because the pandemic situation gives a message to the people, Covid-19 had shaken the whole country and all the auto mobile companies were on the verge of closure and all the work had come to a halt, then how did the traders achieve 80% growth profit and the auto mobile companies were already given the target of Mahindra, Tata Motors. and Honda and Hyundai, they took all their designs carefully and before launching them in the market, they do research and come to know that there are a lot of luxury cars in the Indian market and their price is very high and the price of the one with good features was also very high, this is how they closed the gap he understood and started making it and Kia opened his factory in 2017 in Santpur district in Andhra Pradesh in 536 acres and the manufacturing capacity of this factory is 3 lakh kopecks of cars and it takes time to fill the capacity of that factory and donated 12900 crore for designing the car and after that Kia launched its first car in the market in August 2019 and within a day more than 6000 cars were pre-booked and it is worth thinking that how can a new company establish its hold in the market so quickly and build such a strong presence
HIW KIA COMPANY IS SO SUCCESSFRL
When Kia is launched in the market, it was so successful in doing so that when people were using Suzuki sedans and driving cheap cars of different companies, people got stopped and the Kia people understood the market gap and launched their own car, their SUV car in the market. This car was also easy to drive and more people could travel with it and because of this, if you get the data of SUV sales, then the sale of fresh SUV cars was 30 to 40% and at that time SUVs were very less. The option was available in the market and it was available whose price was very high now and Kia took advantage of it and launched its Kia Santos as a SUV and because of this it became very popular among the people as soon as it was launched and it only sold its 40581 cars in 4 months and in October 2019 it bought Suzuki Brezza and included it in its named No. 1 SUV and Kia launched its car in 1 year 1 He had sold a lakh unit and in the next year he had sold more than 2 lakh cars. That was the time of COVID-19 when the next company like Tata, Mahindra and Honda were reducing their production. That car was on Pickup and the production of their cars was being reduced. And in the next 4 years this company had sold more than 5 lakh units of its production. That too in a competitive market like India and every company was thinking that how did they do this amazing thing so quickly
MARKET STRATEGY OF KIA COMPANY
As you people know KIA launched its KIA Santos in 2019 but was planning it for 3 years in advance
And before launching its car, KIA did extensive research on the Indian market and its team spent a lot of money and did deep resources on the Indian market and did deep analysis of some factors in which the first factor was
Consumer behavior: Every Indian likes luxury and comfortable hotels but wow wow affordable There should be limited price in price and the reason is that FORD GENERAL MOTORS is very famous in the world but it is not able to survive in India because it is a luxury but it has gone beyond its status, for this reason this company is bad in India, it has failed in India and before its launch they make 339 touch points in 160 cities, the result of this will be that after the car is launched people do not have to go far to buy it and no one has entered the market despite such big payments It was not launched in India, so it is clear that they did not come to India for testing, they brought it to UK and India market, it was a very big vision
And when people would buy such an expensive car, they would not get its part, the people who did this made it so strategic that they attracted the whole city by having a lot of touch points and customer service, so that the customer does not have to pay more for the sale of the car after buying it
What does another company do, God, their car is in another company If they do proper processing, then they launch that car in India after doing some modifications and in the Indian market. Just as no one knows Toyota today, that car became very famous in African country. That company uses it, modifies it and launches it in the Indian market. But KIA has done a very unique work.
KIA designed a new car for the Indian market. They launched the car as per India’s need and KIA has done proper analysis and then launched it in one car. Why should it be more? It should have unique features. How much money should the car have and what should be its design. Keeping this in mind, keeping this in mind, KIA launched its car in India and it became so famous.
And it is also known that if once a company’s image gets ruined, then it takes a lot of time to bring it on the track. So they ask other companies to make a unique car, just like Indian people like feature loaded cars a lot. But they don’t have that much money to afford that car, so they have included it inside their car
PANORAMIC SUNROOF
WIRELESS CHARGER
BOSE SOUND SYSTEM
AIR FRESHNER
360 DIGREE CAMERA
And they have included many other features inside their car which are in big companies like AUDI, BMW, JAGUAR. They have included the features of their cars inside their car.
VISION OF KIA CAR COMPANY
The vision of Kia automobile company is to make such a car that those who spend crores for a single car, we should make and provide the same futuristic cars to the people for a few lack and Kia is know for this that they include all these features in their cars at a low price, they spend most of their money on such things and always try to make every car of theirs better than other companies.
COMPETITOR ANALYSIS OF KIA COMPANY
Kia company was founded in 1937 in Japan and its main competitor is Toyota. From the beginning, it copies Kia company’s cars and launches them in the market at a lower price than Kia. And it has specifically formed a team which after consulting the company, is going to launch its next car and what will be its price. It will be like that company which launches its car in the market at a lower price and after doing some modifications, and they are also market competitors of Kia like
* Tata motors
* Hyundai company
* Honda company
* Nissan
* Ford
* Maruti suzuki
KIA FINANCE ANALYSIS
net worth of kia company
according to the kia fanance data of 27 ,june 2024 total market cap (net worth)is $66.53 billion dollar it is increased by past year 2023 it increased ny 23% per year
current ceo of kia company
kia india new ceo announced gawanggu lee is the new ceo of kia company he is the new managing director and effective immediately he is the 3 rd managing director and ceo of kia company
anul income ceo of kia company
according to the data the sallry of kia company ceo is 784000to 2700670 ona avrage per year
conclusion
I am saying that this information is about this company which you all would have liked a lot. When did this come, I have told you about its history in details and after reading everything you all will come to know whether money should be invested in this company or not and you would have got to know a lot moreIf you want to know anything about this or any other problem then you can tag any question in the comment section below. This is absolutely FREE